World of Warcraft’s subscription model is destroying the game


Since its launch in 2004, Blizzard Entertainment has charged a monthly $15 fee to play World of Warcraft. But with an expansion launching every two years, staying subscribed each month might not appear necessary. After all, you could just buy 30 days of game time at an expansion’s launch and complete everything it has to offer before unsubscribing.

Blizzard’s solution (which is commonplace for an MMO) is to launch patches throughout an expansion’s lifetime. These often include storylines told throughout new areas, dungeons and raids. However, due to the infrequency of these updates, it’s not enough to keep players invested.



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